The Nike Shox Bomber was part of the ‘Flight’ series, becoming a hit in the streets and in the NBA throughout the ’05-06 season. I designed the retail campaign, directed photography, designed the typeface and even wrote the tagline: “Own the Sky.”

My photography concept was a unique setup, shooting upwards through plexiglass, giving the perspective that each athlete was floating in the clouds. Over several weeks, I worked with Pier Nicole D’Amico to shoot Shawn Marion, Jermaine O’Neal, and Andre Kirilenko in separate cities and composited them together in final retouching.