Dhiraagu is the largest provider of telecommunications and digital services in the Maldives offering a comprehensive range of mobile, internet, data, fixed line and TV services.
The Dhiraagu brand is about one thing: empowering customers to “Take on tomorrow”. An evolution of the previous “hand print” created in 2005, the new logo is designed to work seamlessly across digital and non-traditional platforms. It integrates three distinct Maldivian symbols into a greater whole: the vibrant atolls, the warm Maldivian sun, and the recognisable Dhiraagu “d”. Alternate logotypes were developed in the native language, Dhivehi. The change of principal colour from red to orange creates differentiation and impact in a visually crowded marketplace. The graphic system is inspired by the rays of the Maldivian sun.